SOCIAL VALUE 💚 instead of shareholder value❗️
72 percent of all consumers want brands and brands to have a "positive contribution to society". And 64% want companies to use their powers to help people.
✅ We as a young beauty brand go one step ahead and donate 10% of all sales to charitable organisations from the fields of environmental protection, animal welfare, social affairs.
Other Brands like @share or @vivaconagua are also committed to the good cause/good project. Your conscious consumption decisions help to drive this topic forward in Germany. 💚💚💚
(Source numbers: https://sproutsocial.com/insights/data/social-media-connection/)